Generally, direct mail is one of the least expensive forms of advertising. However, there are some hidden costs involved with modern direct mail campaigns.
For example, a large number of hours are spent coordinating and proofing data, a process that can add up to hundreds of dollars. It's important to keep these factors in mind as you consider your direct mail campaign.
The average direct mail cost per piece is usually $0.10 or less, depending on the size of your mailing list and the type of mailing you choose. Shipping prices vary depending on weight, postage rate, and where you send your direct mail.
Using a smart send list from Marketing Automation tools can help to reduce your cost. You can also use Postalytics to track the effectiveness of your mail campaign. They offer per-piece pricing and allow you to design your own mail pieces.
Direct mail is a powerful tool for driving intent. However, it's important to keep in mind that increasing your cost can affect its performance. That's why you should be careful with your engagement.
When calculating the cost of a direct mail campaign, you should look at the total cost of the campaign and include the cost of copywriting, design print, and data. If your company does not have an in-house designer, you may need to hire a design agency.
Mailing lists are another area that can add up to a lot of money. There are several different types of lists to choose from, including household, prospect, and business. Your costs will depend on the quality of the data, the number of records, and the number of times the lists will be used.
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