One of the most important questions to ask yourself when planning your direct mail campaign is how much it costs. There are a number of factors that determine the costs of a campaign. You need to know your budget, your goals and your target audience.
Your cost per send will vary depending on your direct mail list and the level of personalization you provide. For instance, a large, oversized postcard will cost a lot more to send than a small postcard. It's also important to consider the quality of your list. A list broker will compile customer data and provide you with a targeted list.
In addition to the costs of mailing, you will have to pay for printing. This includes the paper stock, the color density, the page count, the ink, and the binding.
Copywriting is also a part of your direct mail cost. If you have an in-house copywriter, you can save money on the cost of the campaign. But if you need to outsource the work, you'll have to factor in the cost of a professional.
The size and weight of your pieces will also affect the cost. Larger items and heavier orders will also cost more. Commingling can help reduce your postal charges.
Other costs include reprints and redesigns. Keeping your data clean can also be a big cost. Depending on the type of list, you can expect to pay a basic cleaning fee of around $75.
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